Where to Watch the Rose Parade 2026 Live: TV Channel, Streaming, and Start Time

If you’re wondering what channel is airing the live Rose Parade in 2026, the answer is ABC. The iconic New Year’s Day tradition will be broadcast live from Pasadena, California, giving viewers across the U.S. front-row access to one of the most watched parades in the world.

The 137th Rose Parade takes place on Thursday, January 1, 2026, and the live broadcast begins at 11 a.m. ET (8 a.m. PT). The televised event runs for approximately two hours, showcasing elaborate floral floats, nationally renowned marching bands, equestrian units, and celebrity appearances that have become synonymous with the parade.

Rose Parade 2026 Live TV Channel

ABC is the official TV home of the Rose Parade in 2026. The broadcast will be hosted by SportsCenter anchors Kevin Negandhi and Hannah Storm, who will guide viewers through the event with commentary, interviews, and behind-the-scenes moments as the parade makes its way down Colorado Boulevard.

This year’s parade also features a high-profile grand marshal, with Los Angeles Lakers legend Magic Johnson leading the celebration, adding extra star power to the historic event.

How to Stream the Rose Parade 2026 Live

If you don’t have cable, you can still watch the Rose Parade live through several streaming services that carry ABC. Platforms like Fubo, DirecTV Stream, and other live TV streaming providers will offer real-time access to the parade, making it easy to watch on a smart TV, phone, tablet, or laptop.

Streaming options are especially useful for cord-cutters who want to watch the parade without signing up for traditional cable.

What Comes After the Rose Parade?

Following the conclusion of the parade, the New Year’s Day football action continues with the Rose Bowl Game. The matchup will feature the Indiana Hoosiers vs. the Alabama Crimson Tide, kicking off at 4 p.m. ET. Unlike the parade, the Rose Bowl game will air on ESPN, so viewers planning to watch both events may need access to both ABC and ESPN.

Why the Rose Parade Still Matters

The Rose Parade remains one of the longest-running and most beloved live television events in the United States. For many families, it’s a New Year’s Day tradition that marks the start of 2026 with color, music, and celebration before college football takes center stage later in the day.

Whether you’re watching for the floats, the performances, or the pageantry, tuning in live ensures you don’t miss a moment.

F.A.Q

Q1. What channel is the Rose Parade on in 2026?
The Rose Parade will air live on ABC.

Q2. What time does the Rose Parade start in 2026?
The broadcast begins at 11 a.m. ET on January 1, 2026.

Q3. Can I stream the Rose Parade live?
Yes, you can stream it live on services like Fubo and DirecTV Stream.

Q4. Who is the Rose Parade grand marshal in 2026?
NBA legend Magic Johnson is the grand marshal.

Q5. What channel is the Rose Bowl game on after the parade?
The Rose Bowl football game will air on ESPN at 4 p.m. ET.