Marvel
Here’s why Warner Bros. promoting Spider-Man No Way Home Trailer
Warner Bros. Official Instagram handles were seen promoting Spider-Man No Way Home.
It came as shocking for everyone that Warner Bros who is an owner of DC Extended Universe is seen promoting Marvel New Spider-Man No Way Home on their Instagram handles. Why is Warner Bros promoting their biggest Rival Movies?
Official Warner Bros Italy and Turkey Instagram handles were seen promoting the new Marvel Spider-Man No Way Home trailer. Meanwhile, Fans believe that it’s all possible because of Multiverse, but that isn’t the case.
Well, the answer to the most complex question is rather a simple one. As per reports, the International Warner Bros. signed a distribution deal with Sony Pictures in Italy in 2011, where Warner Bros. will release all Sony’s movies, and Spider-Man No Way Home is a part of it.
After the agreement, Sony Pictures has closed its Rome office. The company said The agreement will result in “substantial” cost savings for Sony.
“We believe this decision is the smartest and most efficient way to continue serving theaters and audiences in Italy,” Rory Bruer, president of worldwide distribution for Sony said.
Here’s the Full Press Release:
WARNER BROS. PICTURES INTERNATIONAL AND SONY PICTURES RELEASING INTERNATIONAL FORM STRATEGIC DISTRIBUTION DEAL IN ITALY
Warner Bros. Pictures International and Sony Pictures Releasing International have entered into a new distribution agreement in Italy, it was announced today by Rory Bruer, President of Worldwide Distribution for Sony Pictures Releasing and Veronika Kwan-Rubinek, President, Warner Bros. Pictures International Distribution. Under the terms of the agreement, Warner Bros. Pictures International will release Sony Pictures films in Italy beginning July 1, 2011.
This strategic agreement adds to the strong commercial relationships that Sony and Warner have formed with various companies around the world, including long-standing arrangements between both companies in Portugal and Turkey.
The new distribution structure will result in substantial savings for SPRI, which will close its office in Rome. “We believe this decision is the smartest and most efficient way to continue serving theaters and audiences in Italy,” said Bruer.
“We have a great working relationship with Sony through our existing ventures, and we are very excited to be distributing Sony’s product in Italy,” Kwan-Rubinek said.
Does this Mean Warner Bros. can use Spider-Man in DCEU?
This is the most common question that arises when fans find out the deal between Warner Bros and Sony Picture. The answer is No, Sony can’t sell the movie rights to Warner Brothers. Nor Warner Bros can use Spider-man in their movie because movie right isn’t real property. The contract is limited to the distribution of the movies only. They’re monopolies granted by a mixture of contract law and state legislation.
The Spider-Man franchise is not transferable to another entity as Marvel still owns the rights of the Spider-Man franchise. Marvel makes more money from Spider-Man merchandise alone than they make from movies.
However, the Snyder fans are furious that because Warner Bros haven’t promoted their own movie Zack Snyder Justice league as they are promoting Spider-Man No Way Home.
This is why Warner Bros. promoting Spider-Man on Instagram Handles. Marvel New Spider-Man will hit theaters on December 17 with Massive star-cast. Do tell us in our comment section how excited you are to see SpiderMan on the big screen.
